Why Should We Be Paying Closer Attention to Value in Sync?
In today’s episode, Clare Everson, Music Supervisor at Twenty Below Music, whose portfolio include the original re-record for Burberry's Festive campaign with Dreya Mac’s adaption of ‘Singing In The Rain’ and bespoke composition for Nike's ‘We Play’ campaign dives into the world of sync.
Often a forgotten revenue stream for self-releasing artists, sync is one of the most rewarding and creative ways of generating revenue. Underlining the challenges that face artists around the value of their music as the advertising, film and music industries collide, explores how to manage expectations when forming deals and how changes in media have enabled more opportunities for independent artists to secure them.
Clare is also the Global Editor of Shesaid.so and featured on The Alternative Power 100 Music List in 2020. So with plenty of us feeling like we need to ‘make the most’ of the spare time we’ve landed ourselves in the last year, often at the expense of our mental health, Clare explains how managing to look after ourselves should be our only priority coming out of the pandemic. With unique experience in licensing, curating and frankly succeeding, her voice in the music industry remains steadfast.