Episode 5 - How Can We Foster Fan Communities on Digital Platforms?
Social media platforms are effective at bridging the gap between artists and fans, but how do we focus them to retain users to develop audiences that continue to invest into music? This week, Digital Dissect explores how artists are growing their audiences and nurturing them in a digital world, using community platforms like Patreon, to provide loyal fans with exclusive and carefully curated content, in exchange for a small subscription.
Having just released her debut album Neptune’s Daughter, singer-songwriter Kerri Watt, joins me to share how she used data to understand her audience and change the narrative to draw in a new type of fan. Having spent the last couple of years supporting a number of legendary live shows at venues like The Royal Albert Hall, festivals like British Summer Time and over 30 live streams for various causes throughout 2020 - we dig into how the industry going digital has enabled her to be a global artist.