Episode 2 - What Cultural Trends in 2021 Are Shifting The Consumer Landscape?
Listen to this episode from Digital Dissect on Spotify. Lore Oxford, Head of Cultural Insights at We Are Social, joins Rebecca Rees to explore how audience behaviour is changing and influencing business strategies as we enter a new decade. View the Creating In A Crisis Report here: https://wearesocial.com/uk/blog/2020/04/creating-in-a-crisis-how-covid-19-is-impacting-influencers-in-the-uk.
Lore Oxford, Head of Cultural Insights at We Are Social, joins Rebecca Rees to explore how audience behaviour is changing and influencing business strategies as we enter a new decade. We dig into how creators used the internet to respond to the crisis in 2020 and the shift in content as a result of this changing behaviour. With there being a growing role of cultural awareness in modern strategies by the virtue of noticing trends - to help anticipate change - we explore how we can create new opportunities in the marketplace.
We Are Social have worked with multi-national brands including adidas, Guinness and Animal Crossing - for their latest venture #GlobalPrideCrossing that merges the online and offline world for the first international virtual Pride festival. From the socio-political forces shaping people’s values and beliefs to the real-life tensions shaping internet culture; the digital marketing agency has supported the creative industries with reports that reveal some eye-watering stats. Including:
The Creating In A Crisis Report here: https://wearesocial.com/uk/blog/2020/04/creating-in-a-crisis-how-covid-19-is-impacting-influencers-in-the-uk.
The Digital 2021 Report here: https://wearesocial.com/digital-2021.
The Social Reset Report here: https://wearesocial.com/uk/blog/2020/11/think-forward-2021-the-social-reset.
Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.